The HERESA Media Team has been devising more effective ways to promote our events and initiatives. As an EU-funded project with THENSA and OBREAL Global as strategic partners, it became clear to us that we needed to go beyond the odd social media post or radio and television slots to realise our objectives.
If we wanted to advocate for higher education reform, we had to use the mediums and platforms currently attracting the most eyes and ears. We had to pivot, adjust and adapt to the ever-changing media and marketing landscape where oversaturation and distraction can often get in the way of attracting decisive, meaningful coverage.
In response to these shifts and realities, we have launched “The HERESA Podcast”.
Over several episodes, we will host a variety of discussions with academics, educators and pedagogical experts around issues and concerns in Higher Education. While our members-only HERESA Café sessions have sought similar objectives within the parameters of private discussions with HERESA members only, the HERESA Podcast episodes will be published on our website and other social media platforms which are open to the public. Our mission is to provide an accessible platform that listeners from different walks of life can tune into.
We look forward to having engaging discussions with our participants on some of the crucial aspects of this project.